Sony MLB: The Show

Sony’s blue chip baseball franchise, MLB: The Show, flies off shelves at launch but sales quickly taper off every year. Sony tapped BLITZ to help break the slump. Our idea was to own the conversation around Opening Day in Major League Baseball.The game that bills itself as “So Real, Its Unreal”. So we used the game’s advanced technology to the blur the line between video game and real life. 

We set up a real time content studio to create season predictions, cinematic highlight reels, and shareable images. But the real kicker was how we got the attention of social influencers. We used Vine - then a brand new platform - to create the world’s first Video Baseball Cards. Using the game’s player creation technology, we surprised over thirty influencers with digital likenesses of the themselves in the game.

The campaign was a massive success. For more, check out the case study we put together.